Why we started

As an experienced buyer, sourcing a wide range of products from around the world, Andrea had successfully used online auctions as a tool. She realised that there was a gap in the market for easy to use platforms that enabled reverse auctions - a very effective negotiation tool in the buying and procurement role. As a result, she started eTrade Procurement, an online platform that is simple to use, saves time, is effective at reducing costs, and is accessible to businesses of all sizes.

Our Team


Andrea has over 18 years of experience to Senior Merchandise Manager level in the retail industry across the UK, Europe, New Zealand and Asia. Her key skills are in global sourcing and contract negotiation, process improvement, supplier relationship development, sales growth and category development.


Pete is an experienced strategic advisor and analyst with a track record of facilitating improved financial and strategic performance, particularly within the Government sector. His professional experience includes data insights, process improvement, change management and an in depth understanding of the New Zealand legislative and regulatory environment.